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'Hunger Games' Ignites Box Office: Experts Weigh In
One box-office watcher tells MTV News the book adaptation was 'the hottest party around and nobody wanted to be left out.'
By Kevin P. Sullivan
Wes Bentley as Seneca Crane in "The Hunger Games"
Photo: Lionsgate
We all knew "The Hunger Games" would debut to enormous opening-weekend numbers, but few could have predicted just how quickly the fire would spread.
The YA adaptation opened to an incredible $155 million weekend, passing up "The Twilight Saga: New Moon" and "Spider-Man 3" to have the third-highest opening weekend behind "The Dark Knight" and "Harry Potter and the Deathly Hallows, Part 2."
Early predictions had "The Hunger Games" opening at a respectable $70 million, not even half the actual total and in range of this year's "The Lorax," another recent box-office surprise. As the release drew nearer, analysts bumped up the predicted total to a range of $125 million to $130 million. The reason for the initially low prediction lies with another YA series, according to Jeff Bock of Exhibitor Relations.
"Many people were comparing this to the original 'Twilight' film, which grossed $69 million its opening weekend," Bock said. "Even though the book series was a huge success, many other young adult novels have been translated to film recently and failed to produce the next 'Harry Potter' or 'Twilight,' so, as an unproven commodity, expectations were tempered a bit with 'The Hunger Games.' Even Lionsgate was estimating that the film would debut with a three-day weekend gross of $75 million earlier in the week; they certainly didn't expect it to nearly eclipse that number on opening day."
Wanna win a Hunger Games special edition HP laptop from MTV News? Click here to enter!
The strong push out of the gate came from a combination of an aggressive marketing campaign by Lionsgate and groundswell created by fans of Suzanne Collins' best-selling books. Gitesh Pandya of Box Office Guru said it was a precise combination of those key factors that led to such an explosive opening weekend.
"The record opening was driven by the loyal fanbase, which is humongous, along with a carefully crafted marketing push that intrigued them and also drew in new audiences in time for the movie's release," Pandya said. "Marketing was a key component to the massive debut, as the film wasn't over-promoted to the point of repelling people. Lionsgate turned the opening weekend of 'Hunger Games' into the hottest party around and nobody wanted to be left out."
Lionsgate is certainly not wasting any time in trying to repeat the magic of their biggest hit to date. Production on the sequel, "Catching Fire," is scheduled to begin this summer with a release tentatively set for November 2013. Pandya believes the next adventure of Katniss Everdeen could even go bigger.
"Studios knew to stay out of the way of 'Hunger Games,' which is why no other film opened wide this weekend. But now they know how big of a juggernaut it is, and if history is any indicator, the opening of 'Catching Fire' will be even bigger in November 2013," Pandya said. "And unless Disney changes its superhero date, we're going to see a big-brother battle as Liam Hemsworth's 'Catching Fire' will open just one week after Chris Hemsworth's 'Thor 2.' "
What did you think of The Hunger Games? Give us your review on Facebook!
Check out everything we've got on "The Hunger Games."
For young Hollywood news, fashion and "Twilight" updates around the clock, visit HollywoodCrush.MTV.com.
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'Hunger Games' Star Josh Hutcherson: What's Next?
Post-Peeta, the actor has a horror/comedy film and 'Red Dawn' on the horizon.
By Kara Warner
Josh Hutcherson in "The Hunger Games"
Photo: Lionsgate
Those of you who've seen "The Hunger Games" will more than likely agree with our sentiment that there are a number of things to love about the weekend's box-office dominator. The film's success is first and foremost due to author Suzanne Collins' brilliance, followed by director Gary Ross' sleek and stylish take on the adaptation and, of course, the performances of the very talented cast.
One of those standout performances is Josh Hutcherson's portrayal of loyal and lovable boy with the bread Peeta Mellark. He's so good in the film we just can't wait to see what he does with the character's arc in "Catching Fire." Unfortunately, we have to wait about 20 months until that happens, so in the meantime, here's a look at where and when you can see more of Hutcherson's work on the big screen.
First up is the R-rated teen horror/comedy film "Detention," which hits select theaters April 13. In the uniquely twisted and slightly outrageous film, Hutcherson plays Clapton Davis, a student of Grizzly Lake High School just trying to make it through the school year when slasher-movie killer Cinderhella descends on the school and goes on a killing spree. "Detention" played at last year's South by Southwest film festival and received many surprised-but-delighted reactions. It also stars Dane Cook, Shanley Caswell and Spencer Locke.
After watching a different side of Hutcherson's skills in "Detention," look for the coming-of-age drama "Carmel," in which Hutcherson plays an artistically gifted teenager who is abandoned by his drug-addicted mother and ends up in the small seaside town of Carmel, California, where he is introduced to the art-forgery community. Hayden Panettiere and Alfred Molina also star. According to the film's Facebook page, the release date for the film will be sometime in June, to be timed with the DVD/Blu-ray releases of "Hunger Games" and "Journey 2."
In November, we'll get to see more of Hutcherson's action-movie skills in the remake of the 1984 film "Red Dawn," the release of which has been long-delayed due to the studio's financial troubles. The story revolves around a group of teenagers who resist the occupation/invasion of a foreign army in their town. Hutcherson stars alongside Chris Hemsworth, Josh Peck, Adrianne Palicki and Isabel Lucas.
After "Red Dawn" comes out, we very likely won't see Hutcherson on the big screen again until next year, when "Catching Fire" is released November 22, 2013.
Check out everything we've got on "The Hunger Games."
For young Hollywood news, fashion and "Twilight" updates around the clock, visit HollywoodCrush.MTV.com.
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